Building a Client Fan Base

I hope your having an enjoyable day.  Here’s another marketing & signage tip that I’d like to share with you. 🙂
It’s no secret that one of the best ways to build a successful brand is to build a community. Enriching peoples daily life’s by creating a community of knowledge and influence.
Some people call it your “Fan Network“, which makes perfect sense.
As you start to build your fan network, you’re going to notice that there are a few people that seem to go above and beyond to support you.
Perhaps they are consistently leaving remarks on your real estate blog.
Maybe they’re always sharing your “Open House” posts and “New Listing” posts on Facebook and twitter.
As a customer, maybe they have left testimonials on your webpage or even referred a buyer or seller..
Call them what you want – supporters, zelics, the top 1%, your best clients and supporters…
If someone is going out of their way to help you and your brand, they should absolutely be rewarded.
Why is this important?
Well, of course there’s the whole karma thing – I mean, they helped you so they should be recognized, right?
But there’s a lot more to it!
  • You want them to continue to be super supporters – and if they’re recognized for all they’re doing for you, you can be sure they’ll continue to do it in the future

 

  • Other people start to see the recognition; perhaps a client appreciation night to the movies, a simple thank you posted on their FaceBook page

 

  • Most importantly, it shows your entire community of clients and supporters that you care
So, what kinds of things can you do to pay your top supporters back?
Here are a few examples that I can think of:
On your real estate blog, a simple reply to a good comment can go a long way. Also, if you really wanted to take it a step further, remember who they are and send an old fashion thank you post card.
If you have a supporter that is constantly referring you and your business send them a gift certificate and recognize there contributions in a crowd.
Social media platforms are also great for recognition and paying it forward. On Twitter, I like to retweet tweets from those who I know have helped support or refer me in some way.
Recently I installed an application on FaceBook called Top Fans by Booshaka.com, which allows me to see who is most active on my Facebook Page and I can even recognize the top 10 fans publicly on the page as well, which is pretty powerful.  This really helps me see who has shared my 939 Sign Graphic & Marketing Studio specials with colleagues .  Recently a yard sign special I posted on Facebook was shared by a top client.  Because of the application I was aware of the sharing and was able to thank them for the referrals with a gift certificate for 5 free real estate signs.
Sometimes all that your supporter or client needs is a little recognition.
Hopefully you found this helpful! and until the next newsletter, make it a great day!
-Ray
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