Archive for the ‘Walnut Creek, CA’ Category

Building a Client Fan Base

I hope your having an enjoyable day. ¬†Here’s another marketing &¬†signage tip that I’d like to share with you. ūüôā
It’s no secret that one of the best ways to build a successful brand is to build a community. Enriching peoples daily life’s¬†by creating a community of knowledge and influence.
Some people call it your “Fan Network“, which makes perfect sense.
As you start to build your fan network, you’re going to notice that there are a few people¬†that seem to go above and beyond to support you.
Perhaps they are consistently leaving remarks on your real estate blog.
Maybe they’re always sharing your “Open House” posts and “New Listing” posts on Facebook and twitter.
As a customer, maybe they have left testimonials on your webpage or even referred a buyer or seller..
Call them what you want – supporters, zelics, the top 1%, your best clients and supporters…
If someone is going out of their way to help you and your brand, they should absolutely be rewarded.
Why is this important?
Well, of course there’s the whole karma thing – I mean, they helped you so they should be recognized, right?
But there’s a lot more to it!
  • You want them to continue to be super supporters¬†– and if they’re recognized for all they’re doing for you, you can be sure they’ll continue to do it in the future

 

  • Other people start to see the recognition; perhaps a client appreciation¬†night to the movies, a simple thank you posted on their FaceBook page

 

  • Most importantly, it shows your entire community of clients and¬†supporters that you care
So, what kinds of things can you do to pay your top supporters back?
Here are a few examples that I can think of:
On your real estate blog, a simple reply to a good comment can go a long way. Also, if you really wanted to take it a step further, remember who they are and send an old fashion thank you post card.
If you have a supporter that is constantly referring you and your business send them a gift certificate and recognize there contributions in a crowd.
Social media platforms are also great for recognition and paying it forward. On Twitter, I like to retweet tweets from those who I know have helped support or refer me in some way.
Recently I installed an application on FaceBook called Top Fans by Booshaka.com, which allows me to see who is most active on my Facebook Page and I can even recognize the top 10 fans publicly on the page as well, which is pretty powerful.  This really helps me see who has shared my 939 Sign Graphic & Marketing Studio specials with colleagues .  Recently a yard sign special I posted on Facebook was shared by a top client.  Because of the application I was aware of the sharing and was able to thank them for the referrals with a gift certificate for 5 free real estate signs.
Sometimes all that your supporter or client needs is a little recognition.
Hopefully you found this helpful! and until the next newsletter, make it a great day!
-Ray
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Pacific Union Real Estate, “Housing Affordability in the Bay Area is Down”

Thanksgiving is next week,

I hope you have your signs, a frames and riders ordered now!

As my buddies and I began racquet ball practice, housing affordability came up once again.  Our friend Chris, 38 with a family of three, began house hunting in August; his frustration was becoming quite evident.  Working hard to not go to far into deep East County area Chris was trying to find a home in Pleasanton, Dublin or San Ramon.  In his searching, Tracy and further continued to creep into the list of potential houses.  

With all the great holiday events going on it was evident that we’re fortunate to live the San Francisco Bay Area. ¬†Chris didn’t feel the same as he was currently house hunting and exhausted of doing so.

“Yeah, it’s great here.” ¬†Chris lets out with an annoyed sigh.

“San Mateo, San Francisco and Contra Costa are the most expensive counties to buy a home in currently.” ¬†Chris was sighting the blog he read at :

http://blog.pacunion.com/housing-affordability-down-in-bay-area-california/

(link to Pacific Union Blog)
 

Chris was overwhelmed with the mounting task of finding a home that was affordable in Contra Costa County while meeting his families needs.

The proof was in the pudding, prices in The San Francisco Bay Area are going up.  The market of 2008 was looking to be long gone.

What are you experiencing in your specific market?  Do you see the same happening in deep East County or only along the inner perimeters of The Bay Area?  I would love to hear your thoughts about this!

-Ray

Walnut Creek Real Estate Trends

Over the weekend I stumbled on Sam Benson’s Real Estate Blog

After reading the article:Walnut Creek Real Estate Trends it had some friends of mine buzzing.

If Real Estate in Walnut Creek has bounced back what will this mean for the surrounding cities?¬† This was¬† the thought that came up in a conversation over the weekend while at my kid’s swim practice.

In reading Sam Benson’s blog he states “Home sales have been exceeding new inventory for several weeks.”¬†

Is Sam suggesting that Real Estate is going to continue to rise even through out the winter?

Sam Benson, Walnut Creek Realtor

Sam Benson has some real interesting points and I would be curious for you to read Sam Benson’s blog.

 

Are you seeing the same trends in your specific city or neighborhood?

 

Do you think this will be able to persist through winter?

 

I would love to hear your input as there is so many people saying different things.
Thank you very much for reading, and if I’m not making a sign for you I will do my best to respond to your comment right away!
-Ray
graph provided by : rereport.com

Summer Fun & Selling Houses

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Selling a house this weekend?

Successful Realtors use great signs!!

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Happy Independence Day

939 Sign Graphic & Marketing Studios 

4th of July Fun Facts 

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Fireworks

$218.2 million

The value of fireworks imported from China in 2012, representing the bulk of all U.S. fireworks imported ($227.3 million). U.S. exports of fireworks, by comparison, came to just $11.7 million in 2012, with Israel purchasing more than any other country ($2.5 million).

Flags

$3.8 million

In 2012, the dollar value of U.S. imports of American flags. The vast majority of this amount ($3.6 million) was for U.S. flags made in China.

Fourth of July Cookouts

5.9 million

Number of all hogs and pigs on March 1, 2013. Chances are that the pork hot dogs and sausages consumed on the Fourth of July originated in Iowa. The Hawkeye State was home to 20.3 million hogs and pigs. North Carolina (8.9 million) and Minnesota (7.8 million) were also homes to large numbers of pigs.

Source: 1)<http://usda01.library.cornell.edu/usda/current/HogsPigs/HogsPigs-03-28-2013.pdf>
2)
<http://www.census.gov/foreign-trade/www/>
3)<http://usda01.library.cornell.edu/usda/current/HogsPigs/HogsPigs-03-28-2013.pdf>

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939 Sign Graphic & Marketing Studios SF Marathon Final Video

As the project comes to a close here is a little video showing our travel to drop off the San Francisco Marathon base and showing all our signs up. It was an awesome project and the end result is what we had expected. We realize we can print large amounts of posters and banners effectively. Thanks for all your support and time following us. Please continue following EcoSignWorks as we search for more events/companies where we can promote sustainable signs! http://www.ecosignworks.com